The Internet has grown to nearly two billion pages. To keep up, search engines are consolidating and sharing resources in broad based efforts to index as much as possible for their users and maintain profitability at the same time. The resource load on top online search media is heavy and growing, and so is the trend toward conserving demands on bandwidth, transaction volume and server space. This means SEO has changed. What works today is searchable content, links to and from your site, and judicious use of paid placements. Savvy Web marketers need to make sure the content of their website appeals to target users and is clearly accessible to search engine spiders, and link their sites to relevant and popular sites.