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Benefits Of Responsive Web Design For Your Magento E-Commerce Store

To all the readers sitting out there, if you are unaware of the term ‘responsive web design’ yet, there is nothing to worry. It’s simple! The web design which works properly in all the devices irrespective of the size of the screen is known as responsive design. As you read the above statement, it is possible that a lot of benefits would already have passed by through your head, in a fraction of a second. In fact, there are many more benefits to it; especially for the e-commerce store web design. These benefits are not limited to the online store owners; users can also take advantage of the advantages.

Here, in order to get them straight into your head, the benefits have been divided into five categories; SEO (Search Engine Optimization), User, Administration, Marketing and Business benefits. So, let us take a glance at all of them one by one.

1. SEO benefits of responsive e-commerce web design:

  • Google have started giving alerts to the searchers about websites which are designed mobile friendly. In fact, it has started penalizing the ones which do not work properly in the mobile devices.
  • Google can search and index the mobile friendly websites more easily than the ones which are not mobile friendly.
  • Having one website and one URL for all the devices is good from the search engine optimization point of view; as it becomes easy for Google to crawl and organize content. So, it is recommended by Google to go for the responsive design.

2. User benefits of responsive e-commerce web design:

  • It gives the users a true Omni-channel digital experience as it runs on all the portable devices.
  • In this mobile age, where world is moving from computers to smart phones for surfing on the web as well as shopping, it is essential to design the websites which run perfectly on the mobile devices; be it  a smart phone, tablet, smart TV or any other internet portable device. With this responsive design, users using any device can access the website and place the orders easily.
  • It enhances the user experience at a great level; as it improves the flexibility of the online store.

3. Administration benefits of responsive e-commerce web design:

  • As there is a single website which can run on all the devices, there is no need to develop a separate website for mobile phones. So, it becomes easier to handle and manage the website; as you have to upload the products and write the content just once!
  • As you do not have to make separate website, it saves site development time as well as site management time.

4. Business benefits of responsive e-commerce web design:

  • In this competitive world, where everyone is trying to overtake you, you should look for ways that will make you stand out from your competitors. Well, making your store mobile friendly shall help you give you competitive edge.
  • As most people use smart phones for shopping, the chances of them opening your website are more than opening a website which is not mobile friendly. So, it helps you to boost up your conversion rate by turning your visitors into customers.
  • Less development and management means less amount of money to be spent on the website. So, it is one of the most affordable and cost effective option.
  • Of course, you will have to bear some amount of money initially, but it will cut off the costs in the future, thus proving it to be long term investment.

5. Marketing benefits of responsive e-commerce web design:

  • Social networking websites are the most effective medium these days for promotion. As most people access the social networking websites on their mobile phones, the social media is on mobile these days, making a mobile friendly website best for the marketing purpose.
  • The marketing that you do must reach to the customer. Of course, there are better chances of reaching if the marketing is done on the mobile devices. In short, making a responsive website will let you reach more audience!

Now that you are aware of all types of benefits of responsive design in an e-commerce website, it is advisable for you to get it designed that way. For that, you must hire the Magento developer carefully. Make sure he has skills as well as experience into the responsive design so that he can build you the perfect website for your store that perfectly suits your exact requirements.

If you are looking out for a Magento e-commerce development company that has got such skilled and experienced developers, do visit us. We provide the best Magento e-commerce development services.