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Why Mobile Analytics Tool Is A Boon For The Mobile Applications?

From the app idea generation to its development, the only fantasy mobile app owner have is to get a million app downloads.

During app development, UI and UX designing, QA and testing, devising marketing strategies and preparing for the launch, the app owner just yearns for the huge buzz that the app would create, user engagement, positive feedback and rating, and not to forget the grand success.

All this could be known when the app is out in the market. It’s true.

Why-Mobile-Analytics-Tool-Is-A-Boon-For-The-Mobile-Applications

Don’t presume that just the app features and its great design would bring a major user traction. Although it’s true, but not completely as analyzing the user’s data after launching an application gives the valuable insights, which,if kept into the consideration can be a game-changer for the application.

How it is possible? Sounds confusing, right?

The mobile app success can be skyrocketed even after it is launched with the proper analysis of users’ data.By the users’ data, we mean:

– Customers’ retention after downloading the app
– The channels through which user finds your app
– How many customers are sharing the app info on social media?
– Users’ experience
– Number of impressions, views or clicks your app is getting

The data give a vivid picture of what additions can make the app what users are looking for. Measuring the data is the important part that cannot be overlooked.

But, in real terms,translating the data into rewarding decisions would bring the change and that can be known through mobile analytics tools.

According to the Aberdeen Group report, “The companies using mobile analytics saw an 11.6 percent increase in brand awareness, while those without a mobile-specific analytics strategy had a 12.9 percent decrease.”

Let’s get on the path of app data measurement and optimization on mobile using the popular analytics tools such as Google mobile app analytics, Flurry analytics, Apsalar, Countly, Localytics, Mixpaneland a lot more.

According to the Forrester research, “46% of the firms have implemented a mobile analytics solution.”

Take a glance at how the mobile analytics would be advantageous to businesses:

1) Check what matters the most

When the first version of the mobile app is released, instead of just aiming how to allure more users, analyzing the existing users’ experience and engagement throughout the app is of vital importance.

With analytics tools, the complete user journey can be tracked that provides the information about how the app is used and to which features the users had given more importance. It helps in knowing which features in the app should not be changed in the next phase.

The app usage patterns also help in understanding the users’ engagement behavior and enable taking the data-driven decisions accordingly.

2) Find the exact point that you miss

The analytics tools are so powerful that can go into the depth of app usage and can find out for how long the users reviewed the mobile app reviews before downloading the mobile app or after downloading the app, which features users have used and then never returned to the app.

This helps in finding the root cause or the technical issues that are not letting the mobile app to tap its full potential in the market.

Also, the mobile app owner has to constantly monitor the app rank in the app store and make the comparison with the competitors’ app to check the strategies, devices or platforms they have used to reach a large share of the audience.

For instance: The competitors’ app is getting more download counts, revenue and in-app purchases from the Android platform, then you can also launch the app on the Android platform to gain more app downloads and increase the ROI.

3) Track mobile campaigns at fingertips

No matter how unique the marketing campaign is launched, but if it’s not able to impact the target audience, it will not bring any success at the end.

However, if the campaign performance could be known in the mid of a marketing campaign, then making the changes in the plan is possible. But, assessing the campaign success in the middle is impossible.

Mobile analytics tools have made it viable by enabling the app owner to identify how the campaign is working by tracking the traffic, conversion rate and sales data over different channels.

According to the customer surveys, “Nearly 52% of all the mobile app installation decisions are made while browsing the App Store and the other half is based on advertising, blogs, recommendations, and other sources.”

This data help in analyzing on which channel the conversion rate is high and what can be done to increase the transaction size over other channels.

The last word…

The Mobile analytics tools from mobile app development to the final launch provides great customers’ insights that help in bringing the app before the customers that they want.

After the app release, the tool also aids in knowing what upgrades needed, bugs need to fix, and promotional campaigns’status and impact, which help the app publisher to take the smart decisions and enable them to address the issues efficiently.

Have you ever used the mobile analytics tools for your mobile application? If so, share your experience with us in the comments below.