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Product Recommendations – Powerful Tools To Boost Up The Revenue Of Your WordPress Website

Product recommendations are important tools for the eCommerce businesses to engage customers and boost up their business revenue apparently. These recommendations can help give personalized shopping experiences to the customers as they would encounter the shopping suggestions based on what they are looking to buy or browsing about since a long time. Product recommendations can make the website look as if it is designed for you and if done in an efficient way, they can literally boost up the sales of an online business while increasing their customers’ loyalty.

According to a recent study, the websites that have given more importance to the product recommendations on their websites have gained significant benefits from increase of sales. Hence, if an eCommerce business wants to boost up their revenue or average order value, then it should try its hands on product recommendations.

WordPress eCommerce development, WordPress eCommerce site development, WordPress developers

Product recommendations can be used in different ways on websites based on different platforms. If your preference is WordPress eCommerce development for your business, then following ways of product recommendations on your website can help your business significantly.

Cross Selling Product Recommendations

Some websites show up recommendations for the products that are related with the one that they are interested to buy. Here the customers get an idea of how a product that they are looking to buy can fit with other products related to it. Here the customer doesn’t have to switch over to multiple screens to buy a product and related accessories with it. These are called the cross-selling product recommendations which can literally boost up your online business revenue.

Crowd Shopping Product Recommendations

These are recommendations for the popular products which most of the customers have purchased. It’s a human tendency to trust a thing more that has got good attention from a crowd of people or more people. Hence, a customer would more likely buy a product that has been purchased by other customers. This, in short, can be referenced as crowd shopping and can certainly help businesses in some way to boost up their sales.

Ask Customers What They Like & Recommend Products

In this method, the customer is asked different questions regarding what they like. Based on the answers of the customers, the products are then suggested to them. This is an efficient way to recommend the choicest products to the customers in which they are literally interested in.

Personalized Product Recommendations

In this process, businesses choose specifically as what products to recommend to their customers. For personalization of recommendations, one needs to collect a lot of information about the customers and their shopping behavior. But, sometimes, it happens that personalization does not account for purchase behavior of the customer as the same customer who bought a product last time may not seem interested in it or would be interested in some other product the next time. So, one can’t completely rely on behaviors to personalize product recommendations. Hence, one can go for recommending products related to the one the customer has bought earlier. However, every product recommendation may not seem worthy enough to hold up the customers.

Hence, a better way to get in customers with recommendations is to understand their situation every time and then give them broader recommendations that can fit into his/her current requirements.

These product recommendations are worth implementing for any eCommerce website. Hence, if you are looking to go for WordPress eCommerce development, then these would definitely be some good techniques to implement for achieving good traffic and sales to your website.