Reasons Why Not To Choose AMP In Your Web App Development

When Google’s VP of Engineering- David Besbris was approached and asked about the limitation of the AMP, He said, “AMP is flexible and responsive but it does not support all type of pages and user experiences. It is mainly designed for publishing and content sites. It’s currently not completely suitable to e-commerce. But Google is interested and wants AMP to evolve.”

AMP (Accelerated Mobile Pages), if you are not aware of, let me tell you. AMP is an open source project with Google and Twitter collaboration to empower publisher to create speedy web pages. It is a stripped-down version of mobile web app development with the different set of HTML standards defined. It is called stripped down version because it has stripped HTML’s effective GUI elements like JavaScript and other scripts, some part of CSS etc.

Basically, one has to write specific code for AMP pages apart from normal web page code. For detailed introduction about AMP, have a look at —————–

Accelerated Mobile Page

Before getting into the drawbacks of Accelerated Mobile Pages (AMP), let’s see its benefits first.

AMP is incepted for a purpose. When Google started having concerns regarding user experiences in terms of mobile web pages speed, it approached Twitter and they came up with a diet HTML which served the purpose of AMP. So it has following advantages:

  • It may provide an SEO benefit in ranking because of faster page loading.
  • It is an open source technology for web app development.
  • Because it is Google child, the ranking may affect positively.
  • Mobile SERP may gain carousel spot.
  • Features like no AMP cache and content serving from own CDN.
  • WordPress plugin available for AMP.

You can observe that many benefits are not proven ones, they are just possibilities.

Though Google is working hard to make AMP a success, but it is still far behind the scope.

Why is AMP not recommended?

So far we have understood AMP and had a look at its benefits. And we figured out that benefits are just possibilities. Now, we will discuss its drawbacks one by one.

1. Doesn’t serve ranking purpose

Actually, page load time is not directly responsible for page ranking in organic search results. Page load time is one of the factors but it is always not the main one. AMP doesn’t improve site ranking, it is there to improve the usability.



2. Difficult to Implement

So far its WordPress plugin is only available, and if you have hardcore HTML developer, then and then AMP can go in your web application development.

3. Lack of important features

Custom site styling doesn’t work here. The CMS Integrations with WordPress is not being supported by AMP. Widgets and sidebars are also way beyond reach. So if your
business (for example, a fashion house) demands the web showcase of custom styling, then forget about AMP!

4. Only AMP js is supported

It supports only its own js functions. Third party or author written js are not supported. Custom JavaScript can be used but with limitations –

It should not exceed 50 MB size limit.
It cannot access data.

That means site written in interactive js, cannot be included in AMP. It is limited only to content based websites like News or blogs, not interactive websites.

5. IE 11 is not supported

If IE 11 is not supported, then how will AMP reach to windows phones?

6. Overhead for coding same web page

In the competition and concern for mobile pages speed, now enterprise will have to bear an extra cost and time for rewriting current websites.

7. Not suitable for video contents

If your website incorporates lots of videos, then videos will take the time to load and purpose of AMP will not be served.

8. No scope for other advertisers

Google AdSense and some defined advertisement portals are only allowed. So if your site earns money by marketing other people’s products on some specific portal, then you are not the beneficiary of AMP, my friend!

So what should be kept in mind while going for Accelerated Mobile Pages (AMP)?

Web App Development

Google says that 40% people abandon the website if page load time exceeds than 3 seconds. Users’ patience cannot be questioned. So if you have made up a mind to write AMP for your website, then following are the key tips for you.

  1. Give more priority to the accuracy of the website, speed is essential but it comes after accuracy. Ranking in AMP analytics doesn’t guarantee conversion ratio.
  2. To make your content accurate, give your developers an access to use standard web technologies.
  3. Don’t devalue your original website. The trust-ship between your original website and customers is inevitable. Don’t let speed overpower the authenticity of your website.


As you can see that AMP is not ready for the prime time. If you are already ahead in the direction of page speed, then AMP is probably not for you at this moment. The decision to go for AMP depends on many factors like website structure, its features, developer skills and trust relationship between Google and you.

Did this article give you the answers to your questions about AMP, Do let us know your opinion about this article.

Make Your Choice Meaningful Through 6 Mobile App Development Tips

If you’re running a business or providing some services, the mobile application has opened a door to automation in every sector. Whether it is retail, healthcare or construction industry, mobile app development has catered the need of digital transformation with proficiency and accuracy.

Accumulating the overall data, Statista report shows that the number of apps in Google Play Store is approximately 2.8 million as of March 2017. But the only mobile platform is not sufficient; you need to come up with something incredible, a ground-breaking strategy that can stand you out in the crowd. Here are some effective mobile app development tips that can encourage you to build effective strategies.

Here comes an effective and optimized mobile app development. In this competitive era, where you can find many alternatives for one solution, the visibility of your application is utmost important.Mobile Application Development

Here are some comprehensive development tips that can help you build the effective application:

Stay in touch with latest trends:

It is quite unfortunate if you don’t follow the latest trends. There are so many updates available at regular intervals of time, such as SDK, newly developed features, techniques, updated versions of tools, and newest concepts.

You need to look forward to updating your app on a regular basis that brings some new insights. Also, latest design trends and concepts can take your users to the level of newness. Apparently, it is essential to provide something new to engage your users and build relationship base with your users.

Choose IDE wisely:

Whether you’re developing an app for Android, iOS, or any other platform, your choice of IDE (Integrated Development Environment) can create a significant difference. Always choose dominant one to leverage the benefit of updated APIs and tools.

Suitable IDE for your requirement and platform can result in effective function building and attractive UI interface. This is because it supports updated technology and wider community support.

Analyze and target appropriate version:

Well, it happens that when you build an app, there is perplexity about versions is always there. For instance, many smartphone devices are somewhat can’t manage to follow versions. Although, it is quite obvious that new version can easily adopt the older ones but, it is advisable to analyze the versions and compatibility before you go ahead with the coding.

Opt for Multiple devices and platforms:

In order to reach mass for better expansion of the business, you can opt for multiple devices and platforms. Targeting more than one platform such as Android, iOS, and Windows, you can expand your reachability.

When you have a perfect established objective for an app, you can opt for multiple platforms, screens, resolutions, and devices.

Mobile App Design

Strictly follow the development and design principles:

Following the design and development standards, you can never miss out any important things. Also, adhering to principles and maintaining the code standards, users can easily understand the working of an app.

It’s easy for developers as well as users to understand the nature of an app.

Optimize your application:

The reachability of an app is a must.

Despite having featured and quality application, the comprehensive analysis, market scenario, advertising, and promotion strategy affects overall ranking of an app.

Here are some things you can do to optimize an app:

  • Create ground-breaking launch strategy
  • Track and measure every activity of users
  • Analyze review and ratings of an app
  • Target appropriate audience
  • Provide customized and friendly environment
  • Give prompt response to your users
  • Anticipate what users want:
  • This is very useful to ring up the customers.

The functions and navigations of an app should be easy to understand. The text, color, the theme should be eye-pleasing and can satisfy what users anticipated. Complex navigation and lengthy processes can make users abandon.

It is always advisable to keep the application simple as it can be. With the plenty of apps in the market, personalization is the key to building robust relationship base for an app.

Keep your users engaged by providing something unique every time. And this is what everyone is following to maintain the massive base of users. For instance, Android has launched new themes and home screens and it is actively running with personalized user experience!

Stay genuine, unique and interactive with your users. It is not only limited to the mobile app development, small factors while developing and while optimizing can the big difference.

Are you looking for an effective android app development?

Whether you opt for app development agency or Hire mobile app developers, your idea of an app must be satisfied. Targeting appropriate audience and better optimizing application, you can accomplish the higher ROI goals through an app.

Well, ensure your valuable app idea results into an innovative and worthy solution that can make you stand ahead of the rest.

Website Development Approach A Client Cannot Say NO To!

A customer has a shopping journey always. And each journey comes with experiences either good, bad or average. This journey may include a brick and mortar store, a website or a mobile app. For successful website development proposals, a customer’s perspective is very much essential.

What does an end customer want?

  • Quick access
  • Convenience
  • Value for money
  • Time saving
  • Energy saving
  • Simplicity

In this article, we will look at the customer journeys which can be described as product journeys and customer experiences. Then we will find out ways for a successful request for proposal (RFP) according to business client perspective. The help of successful RFP tools will also be covered in this article.

Website Development

An Ideal Customer journey Obtainment Requires Extensive Efforts and Energy in Eebsite Development Process.

Salesforce report revealed that 86% of senior marketers stated that cohesive customer journey is very critical and very much of importance. So designing a customer journey map is a key factor to increase your sales. Customer journey mapping is an approach to understanding customer experience with a company.

The McorpCX CEO – Michael Hinshaw states, “Mapping customer journey means travelling with them with their shoes. With such strong research, perspective accommodates client’s needs with the company provision.”

A digital journey says a lot. You might have experienced it many times. You search a website for a particular product, it takes you in a hierarchal search roots and lastly, with no results, it drags you to the homepage. In today’s customer journey is not limited to the just website but it roams around various communication platforms as well.

The Google Analytics tool is amazing! It provides different statistics about the customer visits to the website. Based on click-through rates that, an organisation can determine its reach and design future steps to improve or to maintain such. But this tool lacks emotional factor.

The Feedback caters to the need of information of customer emotions regarding a product or a service. Multiple channels can help to communicate with customers.

  • Website feedback section
  • Social media
  • Email feedbacks
  • Customer reviews
  • Use reviews
  • Surveys

Use this channels to monitors a customer’s view and suggestions. And if relevant, accept them with open hearts, analyse them and provide a scope for improvement.

Customer boxes are the categorising of customer personas. Divide each customer according to their age, sex, interests, professions and other relevancy. Personalise each and every customer with relevant marketing details.

Documentation of website development details gives you the perception of future scope. The education details of developers, expertise on hand, challenges of the project, pain points of projects, goals to achieve, and obstacles in purchase everything needs to be documented so that future is saved.

Take existing website reviews and customer feedbacks to achieve the newly customised web development. The customer base, total revenues, revenues product wise, customer complaints and customer order renewals etc.

RFP (Request for Proposal) Has an Impact to Visualise an Organisation’s Reach.

You must be thinking what the need of the RFP document is. Well, the telephonic conversation with the client takes average 30 minutes and this 30 minutes cannot be written in detail because of human forgetting tendencies. Also, a vendor would ask so many different questions that one person cannot answers. Hours of telephonic and email conversation with different vendors, you may receive offers which may vary at cost and timeline side. So to tell vendor about the company, its requirements, budget and also ask the specific details, RFP was designed to ease the communication between vendor and an organisation.

                               Web Design

RFP can affect the website development process in strong ways. A nicely written and accurate RFP can articulate the project needs and goals. It also provides a support for comparing with competitors. New website or redesign time must pass through a perfect RFP phase. Writing winning RFP requires efforts and step by step methods which can lead to perfect web development.

The structure of RFP should keep in mind following steps:

Project overview should share vital information regarding the project. So that the solution providers can obtain their take away.

Organisation overview in 2-3 paragraphs only and it should not contain the history. Everything in there should be regarding present thing and future aspects.

End customers details would empower the vendors to know the type of potential buyers. The relation between buyers and website has to be clear at this level.

New website perspective can make the vendor aware regarding the new perspectives of sales and production. Customer’s demands and supply chain methods are described here. New website’s functionalities, special features, wish list, customer communication, product costing etc. would fall on this page.

E-commerce perspective is for those who provides finance related services. If a new website is regarding this, then e-commerce components like all the profit and loss statistics, long term and short term growth should be given to vendors.

Budget proposals help vendors to determine the solution and its feasibility. Based on such detail, a vendor can immediately decide his/her affordability to take the project. This would also include payment methods and time intervals.

Proposal Response perspective provides an overview regarding how vendors should respond to this proposal, I mean in which manner. Every firm has a different set of methods to respond to a proposal. But specially defined architecture would help the organisation to compare all vendor’s proposals in a simple way.

Timeline overview has to be kept for responding the proposals and regarding project completion. A vendor should be made aware of the organisation timely need of a project. Based on the timeline and own resources, a vendor can determine the feasibility and give responses accordingly.

Determining the project budget is a critical component while designing RFP.

Transparency removes guess works. This is the key while designing a project budget in an organised way. Give the vendors enough details regarding requirements but not enough so they can start making a product based on that. The thin line between this has to be kept in mind. Again transparency has to be kept regarding the organisation expenditure budget on the specific budget from the day one.

Here we would have a look at 3 critical factors which helps in budgeting.

          Web Development

1. RFP should include more details. To get a stronger response, you have to give strong RFP. The transparency regarding requirements would make the vendors to give enough thought process. So the response would also be detailed and with more clarity. It’s better to stop at RFP, rather than partnering with a firm which estimates less budget and final costing appears something unbelievable.

2. Prioritise the requirements. The organisation must find out ‘must requirements’ and ‘good to have requirements’. So the vendor can also respond on a priority basis.

3. The budget range will let the providers decide how much he/she can ask for. The budget range will always give a scope to a vendor regarding his/her budget on the requirements. For example, if a project involves third party integration, then the vendor can calculate accordingly.

How to write winning RFP? Well, the answer is RFP Services!

Demand and supply always try to stay together. If you want something and it’s not there, it will come to you soon. Vendors found difficulties in writing perfect RFP and asked for the help in the community. The solution providers came with their tools to bridge the gap between demand and supply. These tools provide opportunities to appropriate organisation for a winning RFP.

Now let’s have a glance at some approaches:


Onvia is RFP monitoring tools. It rules for years in the market till Find-RFP arrived. State and local Government websites were offered its services via RFP and RFQ (Request for Quote). According to them, they invest in research and market analysis more. They also involve the private bid opportunities. They were again focused on the contractor and other construction companies and served them for having good RFPs.

Find RFP

Compared to India, the Find RFP provides all the same opportunities at a cost effective price. For me, it was with cheap price ($29.95 per month) and I don’t regret that decision.

RFP Database

RFP database also relies on RFPs and RFQs. It doesn’t try to pull information from government websites. It is a community platform. Members can submit their RFPs and receives credits for that. As per the credits, they can view other people’s RFP submission. So it is not limited to government RFPs, it would let the users submit whenever they want. But it is not comprehensive. It is like another version of Find RFP.

Professional organisation sites

Some professional organisation put their RFPs on the site related to openings of different projects so that vendors can pick up and provide a bid accordingly. You must know the relevant organisation to pick rather than exploring here and there.

Government purchasing sites

Find RFP has hundreds of listing. Locating geographically, one can access the desired sites directly and that is also for free. There you can sign up for notification related to your criteria. It comes as per different departments also like construction, healthcare, colleges etc. There, you may find ‘partner with us’ or ‘do business with us’ kind of links. The chances of RFPs are most there. The same keywords can be used for exploring on the internet and you never know you may get the desired RFP.

Social Media

I tried at Google Alerts and another same kind of systems. Though I couldn’t find my desired RFP there. Chances are less there but they are there according to my point of view. I tried on twitter also, but that also didn’t result. The specific research can help instead of going for a broad search.


RFP document bridges the gap between vendors and an organisation. It is designed to clarify expectations between these two in terms of client requirements and vendor’s money and timeline aspects. A client can take help of RFP services to write efficient RFP. Effective RFP should enable the client to provide detailed requirements and range of budget, so that vendor can propose his/her expertise and estimation.

Role of The Web Development Services in 21st Century

In 2016, 40% people of global population used the internet. Further in addition to that, almost half of the total internet usage was from Asia. Internet usage is widely spreading day by day. So the web development services are in demand for sure. Amazon itself is hosting 7.5 million websites. There is an ocean of websites on the Internet. In such scenario, if one wants to swim through, then he/she has to be fundamentally very clear and accurate.

Business comes with responsibility. A responsibility to sustain and grow. For this thing, strategic solutions need to be found for long-term opportunities. Let us understand the selection of web development services.                                           Web Development Services

Key Design Elements of Today’s Web Development Services

Device Responsiveness:

M-commerce i.e. mobile commerce is growing at a faster rate. In 2017, mobiles will generate 25% of the total e-commerce sale. So one cannot ignore m-commerce. But still desktops are ruling and tablets are setting their space in the market. So every web application has to be responsive for mobile and tablet also. There are certain CMS platforms which provide automated responsive designs. Navigation in the web application, payments, and checkouts everything has to be considered for mobile as well.

Access to Guests:

For any e-commerce website, there is a user registration process. Registered user can login, view, and process further. The company also get benefited by knowing user’s profile, sending them marketing information, communication for future sales etc. But everyone doesn’t like to log in and go through data entry process just for some basic information. So there should always be some features on a web application for a guest also.

Search Functionality:

30% of website visitors come to the website through search engines. Ensure your availability on search engines. At the same time, within the website, there must be a search field. Here the user can type about whatever he/she wants from the company. There is one more search- faceted search. It provides criteria for a search like a price, size, discount, department etc.

Security Concerns:

A user gives his/her personal information like Name, address, phone number, email address etc. All these information should be secured with the website in order to be trustworthy. Related payments, user reveals his/her credit card information during the payment process. This has to be very much secure. E-commerce sites must opt for SSL certification. This will send and receive data in encrypted forms. There is another term related to security- PCI compliance. The websites which deal payment with clients have to go according to PCI standard.


40% users abandon a website if it takes more than 3 seconds to load. So here speed is a concern. With mobiles, user’s patience is even less. Their chances of moving to another site would be more. In order to have a quick loading of pages, some optimization has to be done. Caching, compressed images, combining JSS and CSS into one downloadable file etc. are the techniques of optimization for performance.                                       Cutome Website Development Services

Phases of Web Development:

Client and web development services, both parties have to go for defining a web development process. This will keep them in sync with each other for an application.

Phase 1: Requirement Identification

Here both parties sit together and identify requirements for an e-commerce solution. Here interim and final goals are identified. At the same time, a company would mention the pain areas, also.

Phase 2: Requirements Bifurcation

Once requirements are identified, bifurcate them into a hierarchy of groups depending upon the complexity of a requirement. A design or flowchart can very well represent the relation between these groups of requirements.

Phase 3: Solution Identification

Once requirement analysis and design are done, solutions can be thought of. Identify your requirement groups in different categories. If it involves payments or shipments, it needs an e-commerce solution. If only contents to be managed, then CMS solution suffices. And if it involves data processing or interaction with other third party sources, then a complex solution has to be finalized with some frameworks.

Phase 4: Study and Research

Web development services focus more in this area. This part requires a significant amount of hard work and smartness. Many mistakes happen at this stage. Perfect technology for this set of requirements has to be searched from the Internet. Doubts can be cleared from some online developer doubts-solutions portals. Once the technology is finalized, plugins and add-ons need to be searched. In the case of unavailability of plugins, design complex solutions for it. Choose a platform that suits your technology most. Remember that- more code means more bugs and more quality check.

Last Words:

The robust and efficient website is the foundation of the success of your e-commerce and m-commerce business. And choosing a right technology is a key factor in website development. Every phase and stage are inevitable.

Why You Need To Opt For Mobile App Development Over The Web Development?

Observably, businesses and organizations have started converting from desktop to mobile apps for the management of their business processes. We can see a tremendous growth day-by-day in mobile app development and its widespread usage.

Expecting the goals of revenue making from the advancement of digital transformation, organizations are marching towards automation gradually which leads towards entire mobile era. In order to gain seamless user experience, users are in favor of mobile application over a mobile website. Due to faster loading, easy browsing and customer convenience in operating the functions, the use of smartphone applications is more consummated and preferable choice among users.

It is obvious that you need a website that is responsive as per user’s devices. Many people feel that having a mobile compatible or responsive website can satisfy the need of mobile applications. But, the majority of the users choose the use of an app over a mobile website.

It seems that companies have chosen a development platform as per their affordability and feasibility focusing on their needs. Here are some useful scenarios that give you an idea of why the mobile app platform is preferable choice over a mobile responsive website.

 Mobile Application development

1. Apps are meant for personalization

As we are growing in the mobile era, it is always better to have a mobile app for your business to deliver seamless and unparalleled services to your customers. Having mobile website can be beneficial when it accessed by the users on their mobile devices. Despite having a responsive website, applications are in mobile is always at top priority to drive the user engagement. With the use of the mobile application, you can provide personalized services based on various customer aspects.

2. Ease in Advertising and Notification

The usability of mobile functions is not only availed user engagement criteria but, it can provide significant value for the advertising and keeps your user connected constantly with the notification and promotional events.

3. Apps are clearly focused based on the needs

Simply put, mobile websites are harder to optimize and takes the time to load into the browser. Mobile websites are not so appealing when it comes to look and feel. Thus, it can’t leverage the power of good design and smoother functionalities. Mainly, mobile apps are something that you need to have to accelerate productivity and make the customers stick to the brands and services you offer.

4. Security and seamlessly integrated potential

When talking about the best user experience, mobile app development is a key player. Considering brand awareness, visibility and reachability among users, mobile applications to accomplish various purposes are widely used by people across worldwide covering a huge figure, 4.77 billion by 2017. The number of mobile users is forecasted to reach 5.07 billion by 2019, a majority of the population, says one Statista report. 

Website Development

5. Dive into the stats: Mobile app usage over mobile website

According to Cisco Annual Report, smartphones are expected to generate 98 percent of mobile data traffic by 2020.

Mobile internet is necessary for many people. And it continues to grow in upcoming years.

The use of mobile has already taken over desktop usage and users are becoming more engaging with brands via Mobile applications.

Bottom Line:

It is not the debate what we should opt for, mobile app or mobile website. developing a mobile application to obtain digital transformation is something that making a center point of attraction with a high-end usage in every sector. If you are having a mobile website, you can definitely approach for mobile app development that is faster in loading, more engaged and drive users to the ground by offering seamless user-experience.


The Factors That Make the Speed of a Website an Unavoidable Element

Even the incredibly patient people cannot stand waiting endlessly for web pages to load. Studies show that at least 60% of the website visitors will leave your site if it takes more than 2 seconds to load and 73% of the mobile internet users will browse away. Can the speed of your website really have that much of an impact on your business? The answer is yes, and the reason is that, a 1 second delay could potentially cost you a 7% reduction in conversions.

This is exactly why you need to take this into consideration during the web app development phase itself rather than optimizing later.

There are two distinct reasons why website speed is important:

  1. It improves user experience
  2. Helps in the search engine rankings of your website

User Experience

As mentioned earlier, if the website is sluggish, or does not load fast, user experience on your website is totally lost. Website visitors are either looking for something very specific or casually browsing to see if something catches their attention. Well, in both cases, if the website takes too long to provide the necessary information, they will simply browse away. A website that loads quickly is good for your business as it creates a satisfying user experience with your website and in turn increases your conversions too. An average internet user does not have the time or patience for pages that takes too long to load.

Search Engine Optimization

Search engines too favor web pages that load quickly. Page speed is a very important ranking factor in Google’s algorithm for both desktop as well as mobile devices. The faster your website, the better the user experience and search engines will definitely see your website worthy of a higher ranking. So, it is highly essential that you optimize your website so that it loads fast.

During web app development, pay attention to the following things to improve the site speed:

  • Use GZIP compression, to reduce the file size without degrading the quality of the files. You can use Photoshop etc. to decrease the size of the images without degrading it.
  • Java Scripts and Style Sheets should load separately and externally instead of cramming up in the same code
  • Many content management systems such as WordPress have plug-ins that can cache the latest versions of the web pages instead of dynamically generating it from the server each time.
  • Reduce the number of redirects as they cause additional HTTP requests that increase the wait times.
  • Check your server response times too. You can check the amount of traffic your website receives and the amount of resources each page receives and identify any performance bottlenecks such as low memory, slow database queries etc. and fix them.

To sum it up, website speed is one of the most important yet overlooked factors for conversion and SEO. Website speed is a big deal for both users as well as for search engines. For search engines it is one of the major ranking factors and for users, it determines whether they stay on your website or browse away. The more satisfied your customers are, the more traffic you will receive. Ultimately, your business will see a positive impact in terms of conversions and overall success!

Are you looking for web maintenance services to optimize the speed of your website? You can click here for more information!

Cross-Platform App Development: Offering Unmatched Performance

With the dominance of two powerful mobile app platforms across the world, the mobile technology is giving another promise for advancement through the digitalization.

No matter what, we have observed ourselves getting more and more into mobile apps and its usage. The mobile app development companies are taking their foot at the door of cross-platform mobile app development to leverage its potential.

Having platform independent nature or you can say the capabilities of running the app on multiple platforms that will accommodate the next biggest app development requirement.

Due to its myriad benefits and unmatched advantages over other, cross-platform has applied a new polish in the application development industry.

Persuasive potent continuation of Android and iOS platform

It is almost impracticable to describe the strong ascendancy of the android and iOS in application development. Though, with the mixture of advanced concepts and invention of tools would bring the unavoidable automation in every sector.

The popularity of Cross Platform App development:  What are your thoughts?

Let’s go into this way, A cross-platform mobile app may run on Microsoft Windows using x86 architectural model, Linux using x86 again and, on the x86-based Apple Macintosh systems.

So, the platform independent aspects of the application are giving better insights towards optimized use of mobility sector.

Highlighted scenario using cross platform app development is:

A Mobile app development is something that consists various dimensions to fulfill the ever-changing need of technology for all the segments.

Cross platform apps are performing as per the present requirement showing the significant popularity using them. Over a couple of years, the one who needs an application doesn’t know how the things are getting done or what the primary factors are. By the time, people and specifically, development companies are being more concerned about the requirements. App development is becoming faster and accurate. The cross-platform application does not need to start from IDE (Integrated Development Environment), the platforms are well-built with necessary elements to support a range of devices irrespective of OS and hardware.

There are many cross-platform app development tools are available for developing high-end and rapid apps such as PhoneGap, ionic, Xamarian etc.

It seems that Cross-platform app development may bring the new turn actively in the debate of Android vs. iOS.

It is obvious that everyone wants the first-rate experience when it comes to their app development. So, ultimately the app development flow should be consistent and accurate that must reflect the wants.

Cross platform app development covered focused aspects at the present such as,

  • Cross-platform app development supports reusability of code
  • It provides developer-friendly environment with the help of robust compilation and interpretation
  • It supports a range of devices to provide scalability and delighted user experience.

App developers and app industry have tried different use cases for cross-platform and the performance is well defined over the native app development platform.

The Initiative like React Native has started a different approach of open source cross-platform functionalities to frame every requirement into the picture.

The app development industry is coming up with the ideology and conceptions towards automation. Hence, the usability of mobile apps and future of mobile apps are giving strong insights in the path of expansion of app industry.

Compare to native apps and its advantages, cross-platform mobile apps have significant usage condition due to its capability of running on multiple platforms.

Creating an application – 5 dominant app development phases to behold

The worldwide statistics of mobile app usage and downloads are drastically showing the mobile nature of future. One of two businessmen is thinking to take mobile app development policy as the fruitful deal for their growth of businesses.

The statista report says, in 2017, worldwide mobile app downloads are expected to reach approximately 268.29 billion. Over the recent time, businessmen and service providers have not taken mobile app development lightly to become a spectator of business expansion.

With near about 2 million applications in Google play store as well as in the apple’s app store, you need to consider the visibility of your app as an essential objective to be fulfilled. Thus, it is very important to know the app development phases to accommodate the upcoming tech needs.

To make your application reachable and accomplishing the user objectives through it, here is a brief look at the app development phases that will help you better understand how your application become winning from a stand.

If you own any business or store, or a service providing sector, it is always being counted as momentous move to look for enhancement through the optimum usage of mobile applications. In this cut-throat competition era, let’s make mobile app development as a profitable venture.

Dive deep into the ocean of research and requirement:

Without a doubt, the online presence of businesses makes sense everywhere at a present moment. But lacking in preplanning or proper requirement gathering would not make a clear destination. Before you begin your app design and development, well-designed and certain accumulation of the requirements will make further steps unambiguous in nature. Try to find out answers for below questions:

What is your app about?

What is your market niche?

Who is going to use this app?

What are the functions you want to incorporate in the app?

What are the benefits users will get?

Do you know your focused and primary objective of an app?

Have you decided the approximate app development budget?

When are you entering in play store with your application?

Have you thought about the promotion and marketing of your app?

Aforementioned are the questions, you need to answer first before you proceed towards design and development phase. Requirement gathering and reorganization of your actual needs should be precise and well-defined.

Let’s plan towards appealing UX and design:

Here, you need to define the all over functionalities and features your app should have. Decide your application platform and involve the technical as well as the design team to prepare your blueprints. Determine the financial as well as technical feasibility to make the development flow smoother and robust from the core.

 Decide how your app should work gathering different plan of actions:

This is your first prior step before starting actual development of your app. covering all the aspects and data flow scenarios you need to be ready with the prototype. Also, try to do maximum and major changes at this phase as envisioned. No doubt, you can modify further but, one change reflects everywhere and it costs much in terms of time and funds.

Yeah, here app development begins!

After defining the UX (User Experience) and UI (User element) of your app, this is the phase of coding the functions. Progressive and end-to-end development approach would provide the precision along with robust traceability of development process.

Let’s go to the final destination-app store!

Congratulations, your app is built. But ensure you have tested it from all the perspectives and tried different taste cases to make it error-free. Additionally, your application should be scalable enough to adopt the changes and operating well in every condition. Write an appropriate description of features and design pixel-perfect screenshots to make your space in play store. Don’t forget to make appealing app marketing strategies and advertising campaigns.

So, these app development phases will help you out right from the requirement engineering to the testing and launching of your app. Now, you know the entire phases of successful application development; let’s start with your revolutionary app development idea!

Give Extra Edge To Business Expansion Leveraging Social Media

Regardless of the business size and type, connection and relation have been at the core of expansion process to accomplish the aim of business. There was a time when social media was used for entertainment and it was a just fad. The connectivity and entertainment are always there when we are talking about social media. But it has become a great tool for business development, nowadays.

The social media has entirely changed the context of a relationship through social media applications such as Facebook, Twitter, LinkedIn, and so on. In this digital era, where everyone is busy finding the right position of their selves, social media has proven as a boon.

Social media can be the undeniable strategy for business development. It can be used in business expansion process by building robust relationship base. Moreover, social network development is also playing the significant role in the development industry. Social network platforms have widespread usage among other applications. Business development nearly relies on various social networks to be in constant touch with the clients or to find the right audience.

Think relation building with social media as fundamental strategy

Social Media Marketing-GMI

Whether the business is about products or services, the core part is to make people know about your venture. It might happen that improper advertising, marketing, and poor connection base be the reasons behind deficiency. At a present time, hardly you can find a person who is not using social media for making connections.

We all know that building a relation is crucial for business development. Hence, with the help of social media platforms, you can easily grow your connection base with ease. And certainly, you can think relation building with social media as the fundamental strategy. You can leverage the advantage of availability through the use of social media platform. The web presence is a necessity nowadays and it creates the boundless connections across the globe. The biggest social media networks have already started the separate strategies that help you in business expansion. The widespread use of social media would really aid in building strong relationship base.

Okay, the aforementioned insights are useful in business development. But, we have observed that we usually ignore the irrelevant and unpleasing approach that frequently popped up in the form of mail, tweets, and requests. So it is essential to come within reach of the interested and appropriate audience in order to decrease the rejection ratio. All social media users have built their profile accordingly and observing those profiles you can connect to the perfect audience that can be converted into your client. Ensure your era of interest and think twice before you accumulate the suitable people for your campaign and dig up more to approach the right audience.

How can you use social media as a business development strategy?

  1. Stay connected across all the social network channels
  2. Update highly pitched content and highlight your recent success stories
  3. Create marketing campaigns and leverage social media through establishing the connection
  4. With the use of social media analyze what your partners, competitors, and users are doing
  5. Keep sharing informative articles that provide significant value to readers
  6. Stay genuine and try to give prompt response to questionnaires

The timeliness and prompt response of your profile can be very useful in order to maintain the relationship. When you communicate with the clients through the social media, your quick and to the point response can be defined as perkiness about your business services. In this rapid mobility era, 24*7 availability for support and services would help you gain the quality and readiness factor for your business. The appropriate format, comprehensive conversation, and quick updates can make a healthy impression. As a result, you can gain fairly easy connection base through the optimum usage of social media accounts.

Besides, the authenticity in your social network platform is playing a crucial role. The security and vulnerability are constantly verified by an opponent in order to maintain privacy and trustworthiness. It is advisable that you mention correct details and legitimate look of a profile in any case.

Online or offline, relationships are the base for business development. With the use of social media, you build initiative and collaborative market approach that create significant value. With the growing need of technology to increase the network and collaborations, social media is an essential and useful approach towards business expansion

How Enterprise Mobility Apps Can Help You Gain An Edge Over Competitors

The year of 2017 has just started and as we look back in 2016, one might have observed the buzz surrounding enterprise apps and mobility. In the year ahead, it is expected that enterprise mobility solutions continue to walk towards a digital environment. According to a research carried out by 451 Research, 40% companies are planning to go for business mobilization in the next two years. Furthermore, statistic report shows that the global revenue for enterprise application will reach 201 billion US dollars by 2019. Apparently, mobile is a mainstream aspect in today’s world. Businesses have to adopt the technology to keep them in the league as a money-spinner.


Figure: Global enterprise application software revenue from 2011 to 2019(US dollars) Credit: Statista

In the present situation, it seems like businesses and large scale enterprises have clearly recognized the critical importance of mobility. Yet, there isn’t a clear understanding whether one should go for developing an app from the scratch, or purchase a readily available enterprise app from the app store. Enterprise apps not only help the customers, but also the employees for better management. Hence, it is essential to ensure that your app should be able to control the upcoming needs and ever increasing dealings of your enterprise.

Thus, before proceeding to the mobile world, here we present the whole depiction to better understand the prerequisites:

Redefine your strategy for internal enterprise structure:


Let’s take a look at one of the key perceptions.

It is mandatory for every organization to strive for a centralized management, internally. But when it comes to large organization, there can be many obstacles, such as lack of synchronization between executives, efficiency, customer and employee relationship, enormous trans formative exchange, and so on. Well, the perfect internal management appeals the customers. Yes, you can say that a customer’s perception is your reality. And to better maintain it, you need to act in the mobility direction.

Choosing a mobilized version of the legacy computing system is the utmost priority of your investment plan. The enterprise mobility and administration could strengthen your internal structure, starting from the subordinates to the superordinates of an enterprise. Obviously, the best internal structure will result in an increasing number of happy customers. Mobile apps have taken precedence with the agile transactions, faultless allocation, standardized decision process and flat flow of work through the portable devices. That refers to a continuous connection with your business in a secured manner even when you are in a sleep! How handy is this?

Difficulties in choosing an app development path? Here is a way:


The app development debate will be ongoing over the span of upcoming years. Choosing an app development path is subjective and it depends on features you want to incorporate. Clearly, the large enterprise requires the scalable proliferation solution as they have to deal with plenty of transaction per day. In such case, the custom enterprise app development would be the appropriate choice. But if there is a matter of small and midsized enterprise, custom application development might not be a feasible way. Large mobile app platforms need updates, support, maintenance and robust security which can be regarded as focused activities. On the other hand, there can be a way to think forward to enhance the user-experience of application.

Choosing a right development path whether it is a custom or native platform app development will definitely lead an inclusive mobility approach.

The usage of the mobile app at the enterprise level must be delivered a strategic result. However, the enterprise executives face barriers such as lack of direction flow, the transformation of data through the mobiles devices, lack of efficient technology usage, and so on. But, every enterprise has identified that adopting mobility solution has a price. Thus, opt for enterprise app development platform accordingly and leverage optimum usage of enterprise mobility solution.

Enterprise apps take precedence

In order to adopt changes and stay competitive in the market, you are likely to have enterprise mobility as your main concern of investment. Enterprises are also moving towards big data analysis and centralized way of mobility that can be accessed from anywhere in the cloud. As the world going online, businesses and enterprises need to emphasize on technology ensuring mobile future aspects. By now, the enterprises are focusing on robust mobility tools that can adopt the rapid boost in the market economy.

Going towards next, mobile enterprise solution will keep its place along with the strong perception of agility, a base of IoT (Internet of Thing) and sufficient mobile insights. Furthermore, the evolution of technology and portable devices will lead towards a complete mobile solution for each segment of an industry.

Final thoughts

The enterprise mobility solution is equally critical to rolling out the businesses in the upcoming mobile driven approach. As 2016 played a critical role in enterprise mobility solution, entrepreneurs have started getting accustomed to the mobile landscape. With the growing number of mobile devices, enterprise apps development will be a key area to invest. The Consumerization of technology is escalating in a mobile era to meet the growing business demands. Regardless of business size, enterprise mobility solution is the powerful, secured and elegant way to remain up-to-date in the marketplace.