This article tells you what Google Panda and Google panda update is, who are affected, Google loopholes, and its measures to cover the loopholes and produce concrete results. Moreover, this article covers the measures that E-commerce site owners and retailers can take to stay safe from Google Panda update. As previous Google update did not bring concrete results, Google Panda was launched with the focused intention of lowering the position that content farms obtain. Google had been observing the content farm activities since a long time. When organic SEO’s struggled a lot to build original content and acquire top rankings, content farms could easily achieve this goal tricking Google’s automated algorithm. Keeping this in mind, Google launched its powerful algorithm, Google Panda, to get rid of low-quality content to serve users better.
The review for Google Panda update had not been all good. Google always sustains a loop hole in its algorithm. Observing Google Panda change for almost a week, several genuine and not-so genuine changes in the websites have been noticed. Let us begin to learn its impact in diverse situations.
Target Content Farms
Ideally, Google Panda Algorithm was designed to eliminate the content farm-performed activity and it did, successfully, throw out the content farms. However, several sites accuse Google Panda for lowering the Page Ranks that belonged to the genuine sites. Some have also created a community against it and for saving content farms.
Manchester online marketing team had launched a campaign on 1st of April aiming to save its in-house content farms. They feel that the treatment of US content farms had been absolutely disgraceful, and hence, they won’t let it happen in the UK now.
The Cry of E–commerce owners and Retailers
We would say that the main target of Google Panda algorithm was the publishers who publish material that do not add value to the readers or just copy content from other sites and display it on their names. Yes. Then how are E-commerce sites or poor retailers affected by Google Panda update? The major cause is hundreds of dealers manufacturing same product with same features and therefore, they have no unique content on their websites.
Here are some common mistakes that retailers do while adding content for their product marketing:
Similar Text Content: Retailers face problem not because of similar product manufacturing but because they either don’t have any content on their web page explaining about the product or they simply facsimile the lines from other sites. Also, many products linking to the same websites having related products causes a problem.
Repetitive Templates and Section Page: Many E-commerce stores are seen using the same template on all web pages. What if product category being a department within a store? Won’t it be clearer to use a different template? I prefer sites with multiple templates.
Many category pages on online stores are only a list of product links with thumbnails. Only few unique sentences won’t do any good to your site.
E–commerce sites also have to look beyond and observe what is wrong in their sites and how does Google Panda work in order to spot reasons for their failing websites. Some common reasons observed are multiple domains, unique content cannot be seen by crawlers, boilerplate text, and so on.
While many website owners are not happy with Google Panda updates and have been complaining about Google Panda algorithm and its loop holes, Google has set up a webmaster tool and forum where it addresses the website owner’s problems. Google believes that the owners have all the right to know why their websites are removed or ranked low.
Now after over a month, it appears Google has re-inclusion process in place. It is seen to be using a process similar to Google’s site verification process. Owners will be able to automatically re-include their websites into search results. It is possible by downloading a text file included in the Webmaster tools account. This text file update is known as a Bamboo update. Google crawlers will return to those sites hit by Google Panda update, consume the Bamboo, and reverse the effects of Google Panda algorithm onto that site.
The Bamboo supply is going to be limited, which causes the threat of link farmers creating their own Bamboo files. Having said that, Google spam team has assured that those using farmer routine to generate their own Bamboo files will eventually be caught with future update.
Publishers having a Google Adsense account also appear to be disturbed with the Google Panda algorithm. Also, a recent update says that even media providing wireless and mobile news are affected and disturbed by Google Panda algorithm.
We’ll certainly look forward for other measures by Google and how would Google come out clean fixing its loopholes in the future. Till then, let’s relish on the outcome that Google Panda update has produced for Organic SEO’s.
About Grey Matter India Technologies
Grey Matter India (GMI) Technologies Pvt. Ltd. is a prominent name in IT services and solutions provider that excels at providing Content Management Solution, offshore Software Development and Organic Search engine optimization.