Today, website has become an effective marketing tool for the businesses of every shape and size. However, for the small businesses, website is the most crucial element for marketing and promotion of their products and services. Even a minor mistake can ruin your entire website development venture.
However, website design is not as easy as it seems. One needs a creative mind to transform the idea into a reality. However, not all the website designers possess the same skills. Many times even a professional and skilled designer commit some silly website design mistakes that ruin the entire web development venture.
In this article, we’re going to explore a few of the classic web design mistakes that every website designer should avoid in the year 2013. Let’s take a look at each of them in more detail.
• You’re not considering your potential users or targeted audience
It is obvious that you will forget to consider your target audience as you’re excited to set up your website and make it live as soon as possible. However, it is one of the major mistakes that every designer makes since many years. Even though it has been pointed out many times, designers are still making such mistakes.
Well, all you can do is to conduct a detailed research about what your audience is searching and what they’re expecting from your website. Of course, it is impossible to target and fulfil the need of each and every user, but you can make efforts to appeal maximum number of potential users.
• You don’t have a clear call to action
What if someone land on your website, but doesn’t know what to do next? Well, it is due to lack of call to action. Try to help users take appropriate action once they hit your homepage. Show them next step and encourage them to take action. The most effective way to put a call to action is to place immediately on the homepage or any of the centralized point on page of your website.
• You spend extensive money or paid too small
Many of the small businesses often try to save money while the approaches website design company, which results in a horrible website that fail to help businesses achieve desired results within a stipulated time period. On the other hand, there are many businesses that spend plenty of money, but fails to achieve quality website design. Therefore, it is important that you should give importance to the work quality rather than making efforts to save money.
• Lack of compatibility with the mobile devices
The evolution of mobile technology has made the world go crazy for it. Today, more ‘n’ more users are using their mobile devices to browse or surf the websites. In such scenario, it becomes crucial for the businesses to optimize or design their website keeping in mind the mobile users to reach out maximum number of potential users for their business.
Which one of these mistakes you’ve committed while designing your website? Share your experience in the comments…!
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