Even the retail industry today has got wings to fly, fly in the world of internet in search of more traffic and sales. Yes, retailers are now looking out for mobility solutions like mobile apps for the betterment of their business. In order to remain with the trend and to get hands on the latest technologies for attracting and retaining customers, most of the retailers these days are going for mobile app development, Android and iPhone app development being the priority.
Beacons is the emerging technology which can help retail industry in various profitable ways. It’s already being used in several other industries than retail for the purpose of betterment of business and increased customer reachability.
With Beacon technology to help, retailers are now able to help customers find their products more easily while on the go and that too within least possible time. This is because when the user has mobile application of the store downloaded on their device and his Bluetooth is set to on, user will get relevant message about the offers, discounts etc., in the store that is nearby the location of the user. Retailers can also send push notifications to their customers based on their location in the store and hence can help customers make better purchase. These messages will be about the discounts or offers available on the particular products the user is looking to buy and therefore, it will educate and most often lure the customers to buy the product of which they were earlier just looking at without consideration of purchase. Hence, one thing is sure that beacon app development for business can help retailers to overcome the competition by letting customers know about their products and their related offers instantly.
Retailers can go for either Android or iPhone app development with beacon technology in order to catch up with the latest whether it is the platform to be targeted or the technology. Beacon is the future technology that is sure to bring out significant changes in the retail industry in the years to come. The following are some of the benefits that retailers can achieve through beacon app development for their business.
Pick Out Potential Customers
Retailers can now identify and send personalized push messages to the potential customers with Beacons. The technology helps retailers to connect with their customers at a more personal level through their devices and hence, enables them to understand the preferable needs and buying patterns of their potential customers.
Appealing Customer Experience
IoT enabled Beacon technology can improve customer experience for the benefit of the retailers. As the customers are notified of the products they are searching for, Beacons provide an easier and faster way to locate the products of need for the customers. By matching to the customer requirements, retailers can ensure better selling of their products.
Location based Push Notifications
When a customer enters the area nearest to the store, he/she is notified of the current deals of the store through message. Location based notifications are more appealing and have more tendency to attract customers to visit the store for shopping as compared to the routine push messages that are sent for promotion to the customers.
Hence, one thing is for sure here that Beacon app development offers retailers a good opportunity to grab on, to get better leads for their business. Moreover, as it is a future technology, business can get an advantage of getting ahead of its competitors who might yet not be aware of this technology and moreover it can continue to get on better traffic and sales with the help of the technology for a longer period of time from now.