With the constant innovations in technology, the field of eCommerce web development is getting advanced each day, which is making online shopping even more interesting because of the comprehensive range of features and functionalities that can be incorporated in the online shopping website. With constantly emerging tools and technologies, you can enhance the shopping experience of your customers by making better navigation, one step checkout, secured payment and add products to Wishlist easily. Also, with the technology updates, it is extremely important for retailers to update and maintain their stores, so as to stay up to date and survive in this fierce competition.
A lot of advancements in technology have changed the way traditional eCommerce web development used to work. These advancements play an integral part in the development process and help you make your online store even more attractive and help you with the custom ecommerce development to get ahead of your competitors. So, let us take a look at some of the most important technological developments and advancements that have transformed the traditional eCommerce web development.
1. Virtual appearance: This is one of the amazing technology advancements which have made online shopping really easy and better. The shoppers can check the fitting, color, size and see if it suits them before ordering the apparels online, so that they can get the changes in size done before the delivery. This gives the same experience as people buy from the malls, with lesser efforts; being beneficial not only for shoppers, but also for the sellers, as this feature has increased the sales big time, increasing the overall revenue of the store.
2. Virtual sales assistant: People are now used to the kind of welcome they get at the physical stores. They feel great when sales assistants come to them and suggest new products and tell them about the deals and offers. Well, this is possible in online shopping too through gamification. The virtual sales assistant on your website must provide various deals and offers to customers for the products that they are browsing or from the same category. This will give them same amazing shopping experience as that of the brick and mortar stores clubbed with the benefits of online shopping.
3. Social media integration: Social networking websites is one of the fastest modes of communication today. People keep sharing their photos and experiences on the social media to remain updated. Also, shoppers will believe other people more than the advertisements, as they get honest opinion on the social media. So, it is a good idea to integrate the social networking websites to your online store. Keeping the buttons for liking and sharing will also increase your website traffic, which will result into the increased sales.
Now that you are aware of some of the best technology advancements, it is advisable for you to keep the above mentioned points in mind so as to revamp your online shopping store making the most out of the latest tools and technologies. Good luck with that!